Instagram Reels received a lot of attention after it was launched and there is no surprise why many brands today are adding Instagram reels to their digital marketing strategy.
If you’re looking to grow your brand’s online presence, Instagram Reels is worth trying. Keep reading this article to know how you can make the most of this feature to stay on your game.
What Is Instagram Reels?
If you’ve used the TikTok app, there’s a good chance that you are already familiar with Instagram Reels which allows you to create and discover short and entertaining videos.
Similar to TikTok, Instagram Reels lets you make videos up to 60 seconds long and add numerous effects, audio, and other features to make them more interesting for the viewers.
There are four ways to get your Reels discovered:
- Instagram Feeds – Your IG Reels can be discovered through your followers’ feeds.
- Hashtags – by using any relevant hashtag, you can increase your chances of being noticed.
- Trending Audios – there’s a great probability you’ll be noticed if you use popular audio.
- Instagram Explore – By clicking explore, you will see numerous trending Reels, which you use to learn more.
5 Ways to Use Instagram Reels in Your Marketing Strategy
Educate Your Audiences
You can use Instagram Reels to show how to use your product and educate them about its benefits and features.
Remember, if your customer understands how to utilize your product, they are more likely to try it. Most clients are drawn to products that are easy to comprehend and use, especially if they know your product is relevant to their needs.
Educating your audience about your product can be a very effective marketing strategy to increase engagement.
How to do it:
Make a demo product and show off its features and benefits, but don’t make it sound like you’re trying to sell something; instead, make it enjoyable and engaging. If you’re selling kitchen equipment, for example, you can show them a delicious cooking recipe and show why they’ll find it convenient to use your product.
Highlight your products and services
What distinguishes your brand from others? What are your current offers?
What makes your brand stand out from the rest? These are some examples of what you can include in your Instagram reels. Provide new and innovative video strategies for showing your products without sounding too salesy.
How to do it:
Find a trending video or audio and incorporate it into your product, if you are a fashion designer or in the apparel business, you can create a video about “how to dress up for specific events” or what to wear on your first date. Just try to make it creative and entertaining.
Engage With Your Audience
Instagram reels are a simple and effective way to keep your followers engaged with your brand while also giving you the opportunity to get closer to your target audience. Developing a strong bond with your audience will offer them a sense of importance and provide a more personal approach than simply showing them your product and pushing them to buy it. You must establish a personal connection between your audience and your brand.
How to do it:
You can give them behind-the-scenes sneak peeks at your new product and ask them what they want to learn more about. You can also use a creative video to respond to their inquiries.
Creative Fun and Personal Content
We see Instagram Reels and TikTok as entertaining and learning short video content. The more raw and personalized the more viewers. So as much as possible, create unique and fun video content that your target audience can relate to.
Incorporate your brand into an existing trend and show your audience that your brand understands them and that you are more interested in connecting than selling.
How to do it:
Find a viral or trending video and either reproduce it or come up with a better idea. There are a plethora of popular videos that you can use and experiment with. You may even do this while doing a product demo or testing your product. You can also make a story time video in which you tell them why you started the business, what challenges you had while growing it, and how you made it successful or something that can inspire them or relate to your video is good. You can be as creative as you want and your imagination is the limit.
Set A Trend:
Get all your creative juices flowing, I am sure you don’t want just to follow the trend but instead, set and create a new trend on your own. Try to spend ten to twenty minutes on the platform and you will see some ideas that you use to create your own tending videos.
Make sure to start out with strong content from the beginning to ensure that your followers would stop scrolling and watch your video till the end.
How to do it:
You can create your own trend in a variety of ways. A dance challenge along with your brand hashtag, run a contest or promotional videos of your customers using your products. The choices are endless; all you have to do is consider your target audience’s interests and develop a video that they can follow.
Take away:
Throughout the years, social media platforms have greatly altered and grown, and we marketers need not be alarmed, but rather take these opportunities to develop stronger marketing strategies and stay ahead of the competition.
Reels, on the other hand, provide a quick and easy way to share ideas, educate, engage, connect, and communicate with others.
The above pointers will put your brand in the greatest possible position to increase your audience on the platform. To answer the first question, Is Instagram Reel beneficial for Marketers? Yes! Instagram Reels is something you should give a shot and use in your marketing approach.
