If you haven’t used Facebook to advertise your brand, you are missing a lot! Facebook advertising is one of the most effective ways to reach out to your audience locally and globally. With 2.85 billion monthly active users, Facebook is the world’s most popular social networking platform.
Isn’t it a staggering figure?
Producing Facebook ads entails more than just uploading material and boosting it. This is more about getting your message to the right people at the right time. They are the individuals most likely to purchase your products or services. Before starting your campaign, understand the different types of Facebook ads and target the right customers.
This article will guide you through everything you need to know in creating your first ad, from crafting complex campaign ideas to creating effective marketing strategies.
However, before you start building your first Facebook Ad campaign, you have to familiarize yourself first with its objectives and features to have a sense of how your campaign will perform.
Facebook Ads Objectives:
Lead Generation
Get more potential customers into your sales funnel by collecting their contact information with an on-platform lead form. Mobile devices are the only ones that can see your lead ad placement as it’s easier for people to enter their contact information.
Conversions Objective
It’s designed to get people to take action on your website, app, or Messenger such as viewing your landing pages, making purchases, booking a call, and sending messages.
Website Traffic
Drive more people to visit your website or app and to generate actions such as signup to your newsletter, book a call or purchase your product.
Engagement
You might see this in the new Facebook Meta Business Suite as “Boost Post.” The purpose of this ad objective is to increase the number of post engagements which includes likes, comments, reactions, views and shares.
Promote Traffic Objective
Connect people who are located near your business and encourage them to visit your local store. This ad objective allows you to promote foot traffic and generate sales at your physical store which is ideal for businesses like restaurants, auto services, gym, or salon, or any local shops.
Messenger ads
Encourage people to contact your business through the Messenger app.Consider running your ad on Facebook Messenger to target the 1.3 billion people who use the app. With that huge number, you might not want to pass up this opportunity to raise brand awareness and boost your chances of selling.
Facebook Ad Formats
Stories ads
Stories ads are a full-screen vertical video format for mobile devices that lets you maximize screen without requiring consumers to flip their devices.
Image ads
Image ads are the most basic type of ad and the best way to start advertising on Facebook. To run a campaign, you can create engaging images. However, when creating an image, make sure to include all of the messages you want to convey to your audience.
Carousel ads
A carousel ad showcases your products or services with up to ten photos. You can use this approach to highlight your product’s features and benefits or present numerous products in one panoramic image to make it even more enticing. Each image has a link that takes you to the page accompanying the image. If you’re selling many products, this is a good option for you.
Video ads
Video ads can both run in News Feed and Stories. They can also be found in video in-stream ads. You can use video ads for various purposes, including product demos and customer feedback. You may be as creative as you want, just as with image adverts. (Hi @joshua can you show a sample like the video we created for Opflow or Flower Power)
It doesn’t have to be a long or film-like video. Remember, you have only 3-5 seconds to catch your audience’s attention. So make sure to create a straightforward message for your audience.
Getting Started on Facebook Advertising
Now that you’ve learned how to use each type of Facebook ad, you can move on to the next step. But before you begin running a campaign, you must first identify your campaign’s goal. Facebook advertisements have a variety of objectives depending on what you want to accomplish with your campaign.
To get started, go to Facebook Ads Manager and create your account. Once all set, select the objective you want for your campaign. Remember, the next step of your campaign set up will vary depending on the objective you selected. But in general what you need to prepare are the materials such as the copy and the image or video.
You may also utilize the A/B testing feature to pick several versions of an ad while it is running to evaluate which campaign is more effective and which strategy is producing the greatest results, since the ad will be divided into variations for more accurate results.
You’ll discover the budget section as you scroll down, where you’ll decide how much money you’re willing to spend on your Facebook campaign and how long it will run.
The next step is to define your target audience by determining their geography, age, gender, and language preferences. If you look at the right side of your screen, as you build your target audience, you will see the estimated daily result or potential reach based on your budget. Keep in mind that these estimates are not guaranteed and may change once the ad is running.
You’re ready to choose your ad placements now that you’ve set up your budget, schedule, and target audience. This is the part where you will decide where your adverts will display. We recommend that you choose the automatic placement and let Facebook automatically place the ads on Facebook, Instagram, and Messenger or wherever they get the best results.
And finally, you can now start creating your ad. This is the creative part that you have to input all the materials that you prepared like we had discussed earlier. You can use both images and videos or create a slideshow. Be as creative as you can but clear with your messaging.
Once all settings have been placed, click the preview button to check if everything is in place and looks good for all your potential placements. Once you are happy with your choices, click the Publish button to launch your ad.
Take Away
The Facebook advertising platform is designed to be simple and ideal for those no experience with digital marketing. It’s the best way to reach your target group at a reasonable cost while still conveying your message to potential buyers. As a result, an increasing number of entrepreneurs are endeavouring to run their Facebook ads instead of hiring professionals. But, keep in mind that ensuring the success of your campaign begins with meticulous planning and developing a tailored strategy. If you don’t run your ad correctly, it will most likely fail.
