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Guide to Getting Started on Facebook Advertising

If you haven’t used Facebook to advertise your brand, you are missing a lot! Facebook advertising is one of the most effective ways to reach out to your audience locally and globally. With 2.85 billion monthly active users, Facebook is the world’s most popular social networking platform. Isn’t it a staggering figure?  Producing Facebook ads …

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How to Conduct Audience Research For Better Targeting 

When we establish a business, the first question we ask is, “Who will buy the product?” Is it only for women or only for men?  Is it better to sell them to teenagers or adults? You must know at least the following fundamental information about your audiences to target them effectively: their interests, status, age, …

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Guide to Utilize Facebook Placements

Choosing the ideal placements for your Facebook ad has never been simpler, thanks to Facebook’s “Automatic Placement” feature, which is designed to help your ad campaign achieve the lowest CPC and reach the right demographic across all ad placements. Facebook’s “Automatic Placement” may sound like the best option, right? But Automatic Placement is for not …

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