Will Facebook no longer be called Facebook? Facebook plans to change its name to focus on Metaverse. Facebook is no longer just a social media platform. Save the date October 28, 2021, the revelation of the new name of the favourite social media platform. Facebook is changing its name; however, this is a well-guarded secret …
The long wait is over! Facebook confirmed that starting today, Instagram is enabling the ability to create and publish posts straight from your desktop. I know this will be convenient for many of us, especially for Social Media Managers; you don’t have to download or save the photo from your PC then use your mobile …
Instagram Update: Starting today, users can upload photos and videos via desktop Read More »
There were many changes in our lives during 2021 — we didn’t even notice how quickly time had passed, including the speed of Facebook updates. Facebook has given us one of the most extensive lists of platform updates this year. From the latest features of new products for personalization to the newest Business Suite updates. …
The Latest Facebook Updates You Should Know About In 2021 Read More »
Before his Facebook Live, some audiences made jokes about what and how the “Facebook Live” is about. Mr. Zuckerberg’s plan to host a raffle for people to go to space (since some business moguls like Elon Musk have been doing some explorations). He replied candidly that the “live” would not feature such things but rather …
Facebooks Latest Product And What You Should Know Read More »
Now, if you’re in the Facebook Advertising space, you’re probably familiar with the ol’ classic four campaign 20 adset and 40 ad testing strategy. Because the more you test, the more data you have, right? Well, this article will show you exactly why this is the complete opposite of what you truly need to scale …
Why Your Complex Campaign Structure Is A Waste Of Time! Read More »
Facebook has always given a wide variety of metrics for advertisers to analyse and improve their results. However, there are some powerful metrics they missed off their list – some of which even had to be measured on external reporting softwares such as Google Analytics or System X. If you haven’t used them before, don’t …
5 Secret Metrics Every Facebook Advertiser Needs Read More »
Unit Economics are the calculations you make before starting ANY e-commerce advertising campaign. They help you know when you are breaking even, profiting, and ready to scale your business. Once you begin to understand the numbers you need to achieve before scaling, you have a target to aim for and have complete clarity on the …
Engaging digital content is not only more enjoyable for your audience but also helps drive more conversions. Great creatives drive higher traffic and CTR and lower KPIs such as CPC and CPA. The challenge many companies face is achieving consistent results and understanding what it is about their creatives that are making them perform well …
Every Facebook Advertiser knows that retargeting is the most effective way to spend your marketing dollars, but this can’t be with just any ad… We need to think about why they didn’t purchase and how we can tip them over the edge and become new, satisfied customers. What is retargeting? Retargeting is how you remind …
5 Simple Retargeting Strategies You Didn’t Think About Read More »
Since Apple implemented new privacy features in IOS14, making data collection and tracking much harder for apps, you can imagine how this has challenged Facebook Advertisers. This is because they heavily rely on user data and tracking. So what’s the solution? Facebook’s Aggregated Event Measurement allows for the measurement of web events from iOS 14 …
Facebook’s AEM And Everything You Should Know About The New Tracking Feature Read More »
