Joshua Simpson

Facebook has always given a wide variety of metrics for advertisers to analyse and improve their results. However, there are some powerful metrics they missed off their list – some of which even had to be measured on external reporting softwares such as Google Analytics or System X. If you haven’t used them before, don’t …

5 Secret Metrics Every Facebook Advertiser Needs Read More »

Unit Economics are the calculations you make before starting ANY e-commerce advertising campaign. They help you know when you are breaking even, profiting, and ready to scale your business. Once you begin to understand the numbers you need to achieve before scaling, you have a target to aim for and have complete clarity on the …

Unit Economics & Achieving Your Goals Read More »

Engaging digital content is not only more enjoyable for your audience but also helps drive more conversions. Great creatives drive higher traffic and CTR and lower KPIs such as CPC and CPA. The challenge many companies face is achieving consistent results and understanding what it is about their creatives that are making them perform well …

The Right Way To Do Creative Testing Read More »

Every Facebook Advertiser knows that retargeting is the most effective way to spend your marketing dollars, but this can’t be with just any ad… We need to think about why they didn’t purchase and how we can tip them over the edge and become new, satisfied customers. What is retargeting? Retargeting is how you remind …

5 Simple Retargeting Strategies You Didn’t Think About Read More »

Since Apple implemented new privacy features in IOS14, making data collection and tracking much harder for apps, you can imagine how this has challenged Facebook Advertisers. This is because they heavily rely on user data and tracking.  So what’s the solution?  Facebook’s Aggregated Event Measurement allows for the measurement of web events from iOS 14 …

Facebook’s AEM And Everything You Should Know About The New Tracking Feature Read More »