Choosing the ideal placements for your Facebook ad has never been simpler, thanks to Facebook’s “Automatic Placement” feature, which is designed to help your ad campaign achieve the lowest CPC and reach the right demographic across all ad placements.
Facebook’s “Automatic Placement” may sound like the best option, right? But Automatic Placement is for not everyone. If you want to place your ad campaign in different placements manually, you’ll need to learn about the different types of ad placement options.
Remember, every ad campaign is different, every brand should have a different approach. Which means, the type of placements you can use depends on your campaign objective.
So, in this article, we’ll go over the various types of Facebook placements and how you can utilize your future Facebook ads.
Types of Ad Placements
Ad placement refers to where your running ads will appear to your audience on social media platforms such as Facebook, Instagram, Messenger, and others.
Desktop and Mobile News Feeds
If you decide to use this type of placement, your running ad will appear to any desktop/laptop and mobile users when people access them on Facebook and Instagram.
It is best to use desktop and mobile news feed advertising to promote an offer while giving it the appearance of a conventional Facebook post. Note that this placement is ideal for most campaign objectives.
The majority of individuals use their mobile devices to access Facebook apps. So chances are, your running ad has a better chance of generating more engagement. To optimize your results, use a large image and a lengthy caption, which take up more visual space in the newsfeed and make it easier to attract users’ attention.
Messenger Ad
You can also place your advertisements in the Facebook Messenger app to promote your website or app. Home Screen ads and Sponsored Messages are the two options for Messenger placement.
Sponsored Messages will appear in Messenger as a real-time chat conversation, while Home Screen placement will only show your ads on the home screen while using the messenger app.
Facebook Messenger is used by billions of people around the world. Conducting one-on-one chats with potential clients increases the chances of a positive purchase. And do you realize what we’re truly talking about when it comes to Facebook Messenger Ad placement? They have the ability to re-engage Facebook users who have previously interacted with your business.
Stories
With this placement, you may show your ad by telling a story with engaging ads with around 500 million people viewing stories weekly. They’re ideal for reaching a younger audience since they’re more inclined to interact with story features. You can share both photographs and videos thanks to the full screen and vertical format.
In-stream & In-article
This ad placement is an advert within Facebook videos. Users who are watching videos on Facebook will see these mid-roll video advertising. In-stream ads are excellent for top-of-funnel marketing and brand recognition. If you choose this placement, it is better if your in-stream video advert continues and cannot be skipped, so the customers are more likely to complete the video ad and have a higher chance of engaging it.
The In-Stream placement allows you to upload 5-15 second video ads, which means you only have 3-5 seconds to get their attention, so make sure your video ads are engaging and attention-grabbing.
On the other hand, In-Articles is Facebook’s response to slow-loading mobile web pages. Instant Articles are faster than standard mobile websites loading time. They’re often found in the gaps between paragraphs. Because it features a call-to-action button, this is a perfect spot to maximize the reach of your ad and improve conversions.
Audience Network Placement
Apps and Sites refer to Facebook Audience Network placement that allows you to extend your advertising beyond the Facebook platform. This way you can reach more users, even those who aren’t on Facebook.
There are three options if you decide to choose Facebook Audience Network Placement.
1. Native and Banner advertising are the standard placements you usually see on Google’s Display Network. You might be familiar with and most advertisers typically use.
2. Rewarded Videos: People may see your advertisements as videos in return for a reward on the app where they appear. Advertisers typically use this strategy to promote a comparable app or website.
3. In-Stream Videos: People can see your 5-15 seconds video ads to Facebook users viewing Facebook videos on their mobile devices.
Search Ads
Search ads allow users to see your running ad when they search for a specific keyword that is related to your campaign.
This placement will help your business gain more attention because people are always searching on Facebook. People look for items and services, therefore if you employ this type of placement, your chances of being discovered are higher.
Facebook Audience Insights
Facebook Audience Insights gives excellent aggregated data for three types of people: those who have connected to your Page, your custom audience and Facebook users in general. With this type of functionality, it would be simple to pinpoint your target audience, generate content that resonates with them, and find more people who are more likely to buy your items.
You may obtain information about people who were connected to their Page or conduct audience research across Facebook, including:
Demographics: You will find your audience’s age and gender distributions, top cities and countries, language, educational levels, professional, and relationship status.
Interests: You’ll learn about the hobbies and interests of your target audience.
This will help you dig deeper to have a better targeting to show your brand to the right people at the right time.
Take Away
In order to get a better result from your Facebook advertisements, the location of your ads is vital. However, there is no such thing as a one-size-fits-all ad placement or strategy. Your campaign’s success is determined by your creativity, strategy, offer, and messaging. Planning and testing are still required to determine which placement is best for you.
Please contact us for a FREE strategy call if you’d like to learn more about how we can help your brand take advantage of Facebook ad placements.
