About Us
What do we stand for?
Profitability
Our foundations are built upon creating win-win scenarios for every client we work with. Only when you grow do we grow.
Transparency
We believe honesty is paramount to creating fruitful relationships in business. As our partner, you deserve full clarity.
Methodology
Using our clear cut processes ensures that you will receive the best plan of action. Every single time.
Our 3 Phase Process
Phase 1 - Learn
1. Client Questionnaire
The questionnaire includes a shortlist of things that will help us know you and your company better. The more we know about you, the better equipped we are to help you succeed.
2. Data Analysis
After accessing your digital assets (Ad Accounts, Google Analytics and Online Stores), we analyse the data to find growth opportunities to improve your customer experience and conversion rates.
3. Market Research
To further build our knowledge of your brand and market, we conduct in-depth research to amplify our understanding of your product, audience and competitors. The research includes learning about the pains, gains, and psychology of your customers. In addition, analysing the strengths and weaknesses of your competitors to differentiate your brand. As well as exploring the USPs of your product.
4. Website Analysis
We navigate through your website and find ways to optimise your website and offer through Google UX and neuromarketing principles.
Once this phase is complete, we will schedule a meeting with you and your team to discuss our learnings and brainstorm the methods of optimising your sales and processes.
Phase 2 - Create
5. Strategy Creation
We formulate the ideal marketing strategy and detail every step of the path to success. The strategy breaks down our research, analysis, actions to achieve your goals, and success evaluation. Once complete, we will schedule a call with you to get your feedback, acceptance and answer any questions you may have moving forward.
6. Copywriting
Based on what we know about your brand and audience, we write persuasive copy that speaks directly to the hearts and minds of your target audience. Then, we create multiple copy variations to split test and find which copy resonates the most with the audience.
7. Creative Design
We script our videos from start to finish, according to industry best practices, including the text and videos/images shown at each part of the video. We also create multiple variations to split test. Once the script is complete, the creative is produced and sent to you along with the copywriting for your feedback and approval.
Phase 3 - Accelerate
8. Ads Launch
All research, strategies and creatives are finalised. Then, we’re ready to build and launch your advertising campaigns!
9. Account Analysis
After the launch of your campaign, we continuously analyse your account data every day to ensure we are hitting our targets and finding opportunities to improve and ultimately scale your sales. We report results monthly and actively communicate any changes we make to your account.
